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Business

Homes Sales Severely Impacted By COVID-19 Pandemic; Witness 43% Drop

Severely impacted by the COVID-19 pandemic, the top 7 cities saw homes worth approx. INR 88,730 crore sold in the first three quarters of 2020 as against ~INR 1,54,320 crore in the corresponding period of 2019. This is a 43% decline, with total value reduction amounting to approx. INR 65,590 crore during the period.

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Technology

Here’s How Advanced Targeting Is Shaping Video Advertising Startups

Video advertising is considered the king of brand building, 96 percent of consumers find videos to be more helpful while making a buying decision. Also, 60 percent of viewers on a website prefer to watch videos than reading the text first. This has resulted in the wave of startups paving its way to the advertising space.

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