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Homes Sales Severely Impacted By COVID-19 Pandemic; Witness 43% Drop

Severely impacted by the COVID-19 pandemic, the top 7 cities saw homes worth approx. INR 88,730 crore sold in the first three quarters of 2020 as against ~INR 1,54,320 crore in the corresponding period of 2019. This is a 43% decline, with total value reduction amounting to approx. INR 65,590 crore during the period.

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Here’s How Advanced Targeting Is Shaping Video Advertising Startups

Video advertising is considered the king of brand building, 96 percent of consumers find videos to be more helpful while making a buying decision. Also, 60 percent of viewers on a website prefer to watch videos than reading the text first. This has resulted in the wave of startups paving its way to the advertising space.

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