2016 Edition Of BroadcastAsia To Focus On Transforming Digital Media In Asia

L-R Mr. Calvin Koh, Assistant Project Director from organiser Singapore Exhibition Services with Mr. Ankur Jain, Vice President, Sales & Business Development, APAC, Prime Focus Technologies at the BCA2016 PC

Bringing together global leaders as well as emergent players from all around Asia, the upcomingBroadcastAsia2016‘ is the largest industry event for Asia’s broadcast, film and digital media entertainment industry. The event, held from 31 May – 3 June in Singapore, is where broadcasters, content providers and technology experts gather to share strategies and exchange views that will further shape the broadcasting industry.

Content is now on-demand and at consumers’ finger tips with active Asia Pacific OTT video subscribers reaching 494 millioni last year. With entry of disruptive players like Netflix in Asia Pacific coupled with today’s increasingly demanding consumers, the broadcasting industry now faces new challenges in OTT, digital media asset management, video delivery, TV monetisation strategies and more.

Frost & Sullivan’s market insight on the OTT video market in India finds that there are about 66 million unique connected video viewers in India every month, and about 1.3 million OTT paid video subscribers. The market insight includes an overview of the market landscape and ecosystem, trends in Internet video consumption, forecasts for video viewers and paid subscribers from 2015 to 2020.

The broadcast industry across Asia is in a state of flux as increasing mobile broadband penetration continues to drive OTT growth in the region. With broadcast operators moving to reshape their business and operational models to align themselves with changing consumer trends, BroadcastAsia will provide the technology and best practices to help navigate this change successfully,” says . Calvin Koh, Assistant Project Director (Communications Events) from organiser Singapore Exhibition Services.

Veteran exhibitor at BroadcastAsia, Prime Focus Technologies is the technology subsidiary of Prime Focus, the global leader in media and entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry. CLEAR™, their award-winning Hybrid Cloud-enabled Media ERP Suite and Cloud Media Services help broadcasters, studios, brands, sports and digital organisations drive creative enablement, enhance ecosystem efficiencies and sustainability, reduce cost and realise new monetisation opportunities.

PFT works with major M&E companies like Disney, Warner Bros., 21st Century Fox-owned Star TV, Zee TV, Warner Bros. Television Studios, GEE, Legendary Pictures, Lionsgate, HBO, HOOQ, Sony Music, Viacom 18, Broadcast Audience Research Council India (BARC), Hindustan Unilever Limited, The Associated Press and more.

Commenting on ‘BroadcastAsia2016’, Ankur Jain, Vice President, Sales & Business Development, APAC, Prime Focus Technologies, says, “The media and entertainment industry is undergoing unprecedented change as it deals with Digital Next realities – new entrants challenging traditional players, new technology enabling over the top (OTT), revenue opportunities blurring the lines between media and digital companies, and new geographies accessible for faster distribution. Content enterprises can no longer afford to ignore the realities of an industry that is experiencing such rapid change and placing ever increasing demands on its participants. Media and Entertainment enterprises need to break the shackles of isolated media asset management systems. They need to embrace digital transformation to virtualise the content supply chain and adopt centralisation by deploying one software for the whole enterprise. We are happy to be at BroadcastAsia2016, where next generation solutions will be showcased to help media companies learn and adapt to new changes in the global broadcasting industry.

Joining Prime Focus Technologies at BroadcastAsia2016 are companies spanning across the broadcast and entertainment industry, they include Bydesign India, Canara Lighting Industries, Indiasign, Interra Systems, Lukup Technologies, Planetcast Media Services Limited (Formerly Essel Shyam Communication Limited), RGB Broadcasting Equipments, Riversilica Technologies, Tata Communications, To The New, and Wasp3D.

With non-linear viewing options becoming increasingly critical to a broadcaster’s business model, the BroadcastAsia2016 International Conference is specially designed to tackle the commercial and technical challenges stakeholders have to overcome to achieve a profitable TV everywhere service. New conference topics include The Business of Connected Entertainment, IP Broadcasting and TVE Technologies, Capturing Viewers with Immersive Experiences – At home and on the go, Broadcast Standards and Video Encoding Technologies and Big Data and Real – Time Analytics – New Commercial Opportunities.

Notable Indian speakers at the BroadcastAsia2015 International Conference Include:

  • Gaurav Ghandi, Chief Operating Officer, Viacom18 Digital Ventures

  • Ramki Sankaranarayanan, Founder and Chief Executive Officer, Prime Focus Technologies

  • K A Srinivasan, Co-Founder, Amagi Media Labs

  • Kishore Poreddy, Head – India, Peel

  • Ashish Bhansali, Product Head, Alt Digital Media Entertainment LIMITED