24 Mantra Organic Enters Into Ready To Drink And Ready To Cook Categories

N Balasubramanian CEO 24 Mantra Organic (L) and Raj Seelam Founder and MD 24 Mantra launching the new RTD and RTC products

Launches five exciting variants in Ready to Drink (RTD) and Fruit drinks categories – Mango, Berry, Apple and Lemon Green Tea flavours in the RTD Category and four new variants of traditional breakfast in the Ready to Cook Category

24 Mantra Organic, India’s largest organic food brand, driving the organic movement across the country for the last 12 years, today announced entering into two new categories with the launch of Ready to Drink and Ready to Cook products. 24 Mantra has launched five new variants of Ready to Drink and four new variants of delicious Ready to Cook Breakfast options, to enthuse the healthy Indian mind-set.

Currently the market for Ready to Eat / Cook foods (RTE/RTC) in India is estimated at INR 600 Cr (excluding the noodles category) and is expected to grow at 20-25 percent every year. Similarly the market for RTD has been pegged at more than 1000 Cr. 24 Mantra Organic will now standout in these categories by offering healthier option of organic and preservative freeproducts for the consumers.

N Balasubramanian, CEO, 24 Mantra Organic said, “We at 24 Mantra have always aimed to bring quality organic food to each and every household for all meals. We are pleased to add more options to our product range today as it will help more people to adopt organic and healthy living. It has been a relentless effort over the years to create the mindset – be it the farmers to adapt or the consumers to think about the benefits and move towards healthy eating. We have been successful in creating a movement and the next 10 years will see an exponential impact on the growth of the industry. We have considered the hectic and busy lifestyles of the youth today and incorporated traditional breakfast options which are healthy, preservative free and can be prepared in minutes.”

The company has introduced five exciting flavours in the RTD fruit drinks category such as Orange, Mango, Berry, Apple and Lemon Green Tea. 24 Mantra has also introduced traditional Indian breakfast options such as Millet Dosa Mix, RagiIdli Mix, GojjiAvalakki and Kanda Poha in the Ready to Cook category. Consumers can now not only have delicious organic and preservative free breakfast options but also have sumptuous dishes ready in just 5- 15 minutes. The RTD fruit drinks will be sold in pack sizes of 250 ml cans whereas the RTC products will be sold in 300 gm sizes serving 4 with one pack. The products are affordably priced at Rs 49 for RTD and Rs 60 for RTC and are available at all major retail and online stores across India.