Life Gyan From Brand Guru Viveck Shettyy – ‘ Managing the Inside ‘

Pravin Patil, Chief Administrative Officer, Ajeenkya DY Patil University felicitating Viveck Shetty, MD, Indus Communications

Viveck Shettyy , Managing Director , Indus Communications took center stage as the keynote speaker and Chief Guest at a glittering event held recently at the Ajeenkya D. Y. Patil University.

Delivering an inspiring address on ‘ Managing the Inside ‘ he backed it up with some riveting and striking humour. He began by observing “We are living in an age and era where more money is being spent in taking care of the hair than the head “. He also added that we have understood the ‘ I phone ‘, but not the ‘I’. Managing the inside in his opinion was in essence the management of 5 elements namely water, Earth, fire, air and space.

He further requested the audience to consume water with love and gratitude and also to engage in conscious breathing. And above all to respect nature – Our living God . He stated that the India story would inspire the world because it offers the right combination of economic and spiritual leadership.

He dwelled at length on the various components of the human mind and urged the audience to ensure that their intelligence is never a slave their self created identity and ego. Intensity and complete involvement was the only path to transcendence. While heaping lavish praise on Dipa Karmakar, Sakshi Malik and other stellar Indian Olympic champions, he stated that what was more important than medals was the fact that these ladies had broken mindsets. Though Dipa Karmakar was ranked 4th, she was a first for 125 crore Indians and would always remain a first, primarily because she was the first to break the mindset that ‘ No Indian can ever make it to an Olympic Gymnastic Final’. The audience responded with a thunderous applause.

He concluded by stating that reaching maximum potential should be the goal of every individual and not mere survival. And this can happen only by managing the inside. No amount of magic created on the outside can be a substitute for inner well being. He strongly asserted “We have to put the horse before the cart , we have to manage the inside first “

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S Kapeed