Aircel, in partnership Lava Mobiles, has introduced a bundled offer feature phone in the market. A setting industry first benchmark the Aircel-Lava bundled offer of the feature phone is unique and revolutionary in more ways than one.
The Aircel bundled Lava device comes with an attractive benefit to customers enabling them to receive a 100% cash back on the device price at the end of 24 months. A customer upon recharging with INR 153 Aircel pack every 28 days for 24 months will not only get unlimited benefits of Voice calls, 2G Data, SMS, and Music but also this benefit 100% cash back. Cashback, in this case, is a complete money back into the bank account of the customer through RTGS. The companies understand customer needs and know that they opt for a handset change after about 24 months of usage. This cash back has been timed to be most beneficial to the customer at the time of buying a new device. This offer is a stimulus in the digital revolution of the country.
The device is on offer available for a nominal cost of INR 850 and is available with dual SIM slots. These slots are not locked allowing customers the freedom to use the device with the service of an operator of their choice.
The pre-booking of this bundled offering is available on the Aircel website and devices would be available in the market in a fortnight.
Anupam Vasudev, Chief Marketing Officer, Aircel, at the launch of this win-win offer said, “We are very excited and delighted to bring forth this one of a kind value offering to our customers. Our constant endeavor at Aircel is to offer the best propositions to our customers and towards that goal, we forge partnerships with the best in the industry. This bundled offer by Aircel and Lava mobiles not only enables our customers the opportunity get back 100% of their device investment but also gives them the benefits of Unlimited Aircel Voice, Data, SMS, and Music. We at Aircel continue to strive and offer complete mobile connectivity solutions to our customers at a great value. ”
This is not notional cash back in the form of talk time. The offer provides actual cash back in the form of RTGS transfer to the respective qualifying bank accounts. The Aircel-Lava program does not ask the user to return the device allowing them to keep the device and the cash. Moreover, it ensures that the cash back comes to the user exactly when he is planning to switch to another device.
Commenting on the offer, Gaurav Nigam, Senior VP, Head of Product, Lava International said, “We are excited about our partnership with Aircel which is designed to offer an exceptional 2G experience to our valuable customers. With the exclusive cashback worth Rs. 850, Lava users can now get a mobile phone absolutely free. We at Lava believe in establishing a reliable relationship with our patrons through an array of reliable products and services, and our partnership with Aircel is a step towards further strengthening this consumer confidence in the brand. We focus on making technology available at affordable prices for the continued benefit of all users.”