FMCG major CavinKare has roped in the well known and critically acclaimed Irrfan Khan – Film Actor as the brand ambassador for its shampoo based hair colour – Indica Easy.
Speaking on the association, CK Ranganathan, Chairman & Managing Director, CavinKare said, “We are extremely glad to have Irrfan Khan represent Indica Easy. He personifies the brand, its core values and we have recognized a great synergy between him and our brand. The ideal blend of style, youthfulness and innovative performances makes Irrfan the right choice for being the face for Indica Easy Hair Colour.
He also added “Irrfan Khan is a critically acclaimed Bollywood and Hollywood actor and is well known for his movies like Piku, Life of Pi and is also the recipient of the National Award for his movie “Paan Singh Tomar”. He has a very stylish and no-nonsense presence on screen and is known for delivering innovative performances. We felt that these qualities go in line with the core values of our brand. Indica Easy is for the stylish, smart consumer who wants to look young without facing the hassles of using a brush and bowl. The brand Indica Easy brings innovation on the table as it can be easily applied only with gloved hands. Therefore, it is a complete win-win product just as Irrfan Khan is on screen!”
A very enthusiastic Irrfan said, “It is indeed a great feeling to be associated especially with Indica Easy Hair Colour, since the brand makes life so easy its consumers, that they neither need a brush or a bowl for hair colouring. The brand is known for redefining the concept of innovation and it is a wonderful feeling to be a part of the Indica family. I look forward to the activities planned ahead for the brand.”
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