FICCI Retail Event MASSMERIZE 2017 Opens Today

‘MASSMERIZE 2017’, a FICCI flagship event for retail, FMCG and e-commerce is being organised today and 8th September 2017 at Federation House, New Delhi. MASSMERIZE 2017 captures changing consumer trends in India, adoption of analytics in the Retail and FMCG space, the growth strategies of homegrown companies and a shift in the consumer purchase behaviour towards indigenous products.

 The conference themed ‘KONNECTED’ Consumers will deliberate on the latest trends and growth strategies in the Retail and FMCG sector in order to achieve the desired growth while also addressing the regulatory bottlenecks in the segment. It will deep dive into the policy reforms required to create an ‘ease of doing business’ ecosystem in the Retail, FMCG and eCommerce space through an exclusive policy dialogue between the government, industry leaders and other stakeholders in sessions such as- The State of Retail, FMCG, E-commerce  & Direct Selling Industry: Visualization 2030; Big Data: Reinventing strategies using consumer insights; National retail policy: Toward building a competitive market; Consumer loyalty: Driven by price or preference; Hundred days of the GST: An Exploration; Indian brands: Riding high on success; Sustainability: Consumer brands toward making a difference etc.

India continues to be the ‘land of promise’ for consumer businesses with the expenditure on consumption growing at a healthy 15%. In the largely mixed backdrop of growth in consumer markets across the world, India remains a bright spot. However, despite the obvious potential and promise held by the consumer centric sectors, last two year has been challenging for the consumer business with growth in the rates of packaged goods dipping to single digits. This has been due to sluggish rural demand and the organised retail business being subject to strain because of the growth of the ‘same store’ format across categories. Organised retail has however grown at an overall pace of over 20%, buoyed by the growth of new stores and e-commerce. Moreover, a robust monsoon has led to expectations of a revival in rural demand and a further boost has been provided by the passing of the GST Bill which will result in simplification of the tax regime and a seamless credit mechanism, all leading to enhanced consumer outcomes in the medium term.

The deliberations at the  MASSMERIZE 2017 conference, coupled with insights shared by the concerned stakeholder including the Government, will help the industry leaders to identify opportunities for growth and improvement and accelerate their performance in these sectors.

Some of the prominent names participating in the MASSMERIZE 2017 include:

Mr. Avinash K Srivastava, Secretary, Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution, Govt. of India

Mr. Pawan Kumar Agarwal, Chief Executive Officer, Food Safety and Standards Authority of India (FSSAI)

Mr. Krish Iyer, President & CEO, Walmart India Pvt. Ltd. and Chair-FICCI Retail & Internal Trade Committee

Mr. Harish Bhat, Member Group Executive Council, Tata Sons

Mr. Sumitro Ghosh, CEO, Tata Starbucks

Mr. Al Rajwani, MD & CEO, Procter & Gamble India

Mr. Jamshed Daboo, Managing Director, Trent and Co-Chair FICCI Retail Committee

Mr. Anshu Budhraja, CEO, Amway India

Mr. Amal Kelshikar, Country Head, Abbott

Mr. Rajesh Jain, Managing Director & CEO, Lacoste India

Mr. Abhishek Ganguly, Managing Director, Puma India

Mr. Oliver Mirza, Managing Director & CEO, Dr. Oetker India Pvt. Ltd.

Mr. Samir Modi, Managing Director, Revlon (Modi Group) & Color Bar

Mr. Siddharth Bindra, CEO, Biba

Mr. Sanjeev Agarwal, CEO, Gitanjali xports Corp. Ltd. and Chair FICCI Gems & Jewellery Committee

Mr. Sanjay Sethi, CEO & Co-founder, shopclues.com

Mr. Mukesh KumarSenior Vice President, Infiniti Mall

Mr. Sahil Malik, Managing Director, Da Milano

Mr. Bipin Preet Singh, Founder & CEO, Mobikwik

Mr. Saurabh Kochhar, CEO, Foodpanda

Mr. Rajeev Singh, Managing Director, BenQ India

Ms Avani Davda, Managing Director, Godrej Natures Basket Pvt. Ltd.

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