Parfait, the US-based lingerie brand, is entering India in association with India Intimate Fashion Week (IIFW) with a glamorous fashion show to be held on 23rd February at J.W.Marriott, Mumbai.
The global size-inclusive lingerie brand Parfait is entering India through 100% FDI. Distinctively designed to serve women with its expansive range of sizes, Parfait’s collections focus is on both core and plus size customers, including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms, making the brand a natural fit for India’s growing plus-size market. Headquartered in Los Angles, United States the company serves women across 20 plus countries through its 700 stores and online stores Worldwide.
Parfait is entering through 100% FDI in India. Following the government norms, the brand will source 30% from India and but the style, sample, structure, technique, and design will come from the homeland (headquarter in Los Angeles, US). The 30% sourcing from India will have fabric basis the India weather. Also, in the future, they have plans to manufacture bottom wear/panties in India.
In addition to that, Parfait India will be partnering with major Indian retailers and aggressively focuses on SIS (Shop in Shop). They will also explore the possibility of opening a Parfait store in major cities in the near future along with partnerships with leading e-commerce platforms and the company website.
Parfait sell products across the world through a channel of distributors and retailers, currently serve women across 20+ countries through 700 stores and online stores worldwide including USA, Canada, Australia, New Zealand, UK, Ireland, France, Spain, Poland, Greece, Czech Republic, Germany, Turkey, Russia, South Africa, Portugal, Latvia, Ukraine, Belarus, Malta, Gozo, Finland, Sweden, Belgium, Austria, Switzerland, Slovakia, Eire, and the Middle East and now India. The business is mostly driven through B2B channel globally. They are now entering in B2C for the first time with our launch in India.
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