India Intimate Fashion Week is scheduled to be held on March 18th and March 19th, 2017 in Mumbai. High time we let the Indian woman explore her sensuality and not shy-away. Go bold women!
After ticking off Lakme Fashion Week from 2017’s calendar, intimate wear is now set to walk the ramp at IIFW – India Intimate Fashion Week this weekend for the first time ever. And Industry is abuzz as everyone’s curious (and rather eager) to know what the show’s going to be all about?
While India has matched up to the rest of the world in almost every sphere of the fashion industry, this one was largely ignored. This despite the urban Indian woman being highly fashion conscious and brand-savvy!
The 1st edition of the India Intimate Fashion Week has been conceptualised to bring together some of the best names in the business and the Indian intimate apparel industry is set to emerge as the largest platform for intimate fashion.
The landmark event is all set to bring together leading premium Indian and International Lingerie Brands, Lingerie Designers, Lingerie E-Commerce, Lingerie Stylists and Experts, Next-Gen Lingerie Talents, Intimate Wear Bloggers, Sponsors and numerous unique visitors from diverse fields under one roof.
IIFW will be opened by internationally acclaimed designer Mona Shroff and have the presence of ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson among others.
Niraj Jawanjal, Founder and Director of IIFW, said “The intimate wear industry is amongst the largest industries across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wear as ‘Taboo”. While we are bringing a revolution in the field of fashion through IIFW, we would urge people to be open about their choices in this segment and ‘#BooTheTaboo’ in India.”
Amit Pandey, Media Head and Associate Partner, IIFW says “We are looking at delivering the superior expectations through a high impact awareness campaign and stunning event.”
Glamour is the key quotient of any Fashion show. While the best models in the business will be setting the ramp on fire at IIFW, they will be styled by IIFW’s official style partner ‘Makeup Revolution London’ and promoted by leading Fashion and Lifestyle network ‘ROPOSO’ as the official Social Media Network Partner.
Incidentally, OXXY, India’s Largest Healthcare Network which recently launched its Girl Child Development Program, has pledged that every girl born on OXXY Network will get a Rs. 11,000/- FD. As the official healthcare partner for IIFW this is their commitment to the women empowerment programme.