India’s 170 million football fans have a new destination to log on to with the country’s first one-stop online football platform www.foottheball.com being launched. The comprehensive digital platform offers the latest news, commentary, statistics and visuals on football from across the globe and is working towards building the first exclusive ‘Social Network’ for football fans globally in an exclusive partnership with Silicon Valley social media company.
A mobile-first platform, #FootTheBall or # FTB covers the full gamut of the game on and off the field and will provide brands, clubs, publishers, and fans with a platform to generate and share football related content across web, mobile and social based channels. It offers beyond ’90 min’ of action on field by bringing all the behind-the-scenes stories, transfer news, gossip, WAGs, scandal, glamour and a 360 degree coverage of the game for that adrenalin rush that makes it the most popular sport in the world.
“FootTheBall.com will also have an encrypted club Fanzone – a platform for the Indian football fans to engage with and be a part of the global football community – to share their passion and interact about the beautiful game with other fans in one unified platform. Inside the app, you can also ask anyone to be your webcam if you are watching the game from the stadium or your local pub. Along with covering the best of global football and the biggest tournaments and leagues worldwide, FTB also focuses on the fast emerging leagues in India and China,” according to Sumon K Chakrabarti, Founder & CEO of Buffalo Soldiers Media and Strategists, a new media start-up who’ve developed the platform.
“We believe that #FootTheBall or # FTB will be one of the biggest game changers ever for football/soccer fans. We are also working on a 90-day timeline to make our app go live,” Chakrabarti added.
With its special ‘Fanzone’ feature FTB will offer a platform for the 170 million+ football fans in India to engage with and be a part of the global football community and conversations.
The 20 million Indian football fans already active on social media will also get a new window to experience the game and share their passion at the same time, he said.
Going forward, plans are afoot to involve South Asia in the 2nd stage and creating a technology which will bridge the language-barrier and serve original stories in the local language.
The start-up has also tied-up with a few pubs and game zones across the National Capital Region (NCR) in India where they will be giving out special edition EURO 2016 mugs after a lucky draw for fans during the finals of the ongoing UEFA EURO 2016 in France.