Bob Walczak, a marketing industry pioneer, having served as Founder and CEO of ad tech start-up Ringleader Digital, one of the world’s first companies to develop a comprehensive mobile ad-server and patented mobile ID technology, has joined the Pune, based leader in Digital Out of Home Advertising (DOOH) company, Lemma Technologies as an Advisor on their board.
Says Gulab Patil, Founder & CEO, Lemma Technologies, “We are very happy to welcome Bob Walczak into the Lemma family. His expertise and vision will help our company to further revolutionize the DOOH programmatic advertising industry by providing innovative digital solutions. It is part of our endeavor to provide our clients the best possible services and solutions, always”.
OOH is one of the most trusted ways to advertise, be it billboards, posters, screens in buses, railways, malls, restaurants, airports, etc.
Commenting on the same Bob Walczak, said “Outdoor Media isn’t stationary anymore- it moves, it talks and it even thinks (AI).One such company in the industry that set foot on this avant-garde path is Lemma Technologies. I am happy to join this prestigious organization which strives to be in the forefront of innovation to become the world’s leading Digital Out Of Home (DOOH) programmatic ad exchange platform, fortifying its core objective- coming up with the most resourceful ways to help their customers achieve apex results”.
Currently, Walczak is working on a venture in the Blockchain and Crypto category. Prior to this, Walczak was the Executive Vice President of Global Product at Xaxis, WPPs programmatic audience business. Walczak also served as Global CEO of Light Reaction, the outcomes performance advertising division of Xaxis.
Earlier, Walczak was General Manager for IPONWEB’s BidSwitch where he grew the platform’s revenues 500 percent and doubled its client base in a year. Prior to BidSwitch, Walczak was GM& VP of Product and Emerging Media at PubMatic, where he developed the company’s mobile and emerging media business from inception to more than 25 percent of the company’s overall revenue in less than 3 years.