India’s 1st Madesafe certified brand Mamaearth, today announced its partnership with upcoming Hindi film‘Ribbon’, starring Kalki Koechlin and Sumeet Vyas, becoming the film’s ‘Official Mama’s Partner’.The film is releasing across the country as well as in USA and Singapore this Friday (November 3).
The partnership is part of the brand’s philosophy to constantly seek and use new, engaging ways in order to strengthen the connect with its partner moms and consumers.
Directed by Rakhee Sandilya, ‘Ribbon’ stars Kalki Koechlin in the lead, along with the millennial heart throb Sumeet Vyas. They play a career oriented, loving and happy couple whose life gets completely transformed after they find out about their pregnancy. Ribbon is the journey of a young couple living the great Indian urban dream who discover that it takes a lot more than love and commitment to stick together through all of life’s knotty turns and loose ends.
Welcoming the alliance, Ghazal Alagh, Co-founder and Chief Mama, Mamaearth, stated: “The partnership with Ribbon marks a great start to an exciting new journey that will help us to promote MAMAEARTH’S well-differentiated product and service offerings in innovative ways, via the silver screen.”
Commenting on the association, the producers of the film – Swathi Mondal & Prakash Mondal said, “The mutually beneficial arrangement will allow Mamaearth to leverage the power of a new age family film about the young and new parents. It’ll help us communicate important aspects of its brand story, while allowing the producers to access and directly promote the film to a wider audience.”