Micromax Launches Canvas Mega 2 Phablet In India at Rs 7,999

Micromax Canvas Mega 2

Indian smartphone maker Micromax on Tuesday launched Canvas Mega 2 with a 6-inch display and has priced it at Rs 7,999.

Micromax Canvas Mega 2 is powered by a 1.3GHz quad-core processor that comes paired with 1GB of RAM. It comes with an internal storage of 8GB expandable to 32GB) . This phablet comes with an 8-megapixel rear autofocus camera and a 5-megapixel front-facing camera. The 6-inch IPS LCD display however has a disappointing (960×540 pixels) resolution. The phone also has a 3000mAh battery and uses Android Lollipop 5.0. The phone supports 4G.

Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “With the proliferation of 3G and 4G networks, the mobile video traffic is expected to grow at a CAGR of 88% between 2014 and 2019. Mobile gaming is another big area of growth . This has led to the phablet category’s phenomenal growth of 190 percent in 2015 over previous years.”

“With the launch of Canvas Mega 2, we will surely drive the value for money phablet category in the country by addressing major consumer pain points of better viewing experience and more productivity on-the-go at disruptive price points. With the cricketing season on its roll, the new smartphone will be a true haven for the sports aficionados in the country as they will be able to consume best quality cricket viewing experience on the move.” Mr. Shubhajit Sen added.

Micromax enjoys a market share of over 15 percent in the phablet segment with Canvas Doodle and Canvas Mega series.