Nissan India today launched a new digital car booking and buying service to enhance customer experience. Bringing the showroom straight to the customers’ homes, it has introduced an online booking and showroom experience for the all-new KICKS 2020. It has also made its entire Datsun portfolio available for online bookings and purchase.
Commenting on this special moment, Rakesh Srivastava, Managing Director, Nissan Motor India said, “We are strengthening our commitment in line with our customer-centric approach by bringing the showroom experience to customers’ location through a Virtual Showroom with a digitally enabled car purchase journey. It allows our customers to experience and own our products with complete confidence, convenience and zero physical contact.”
Seamless and Amplified Customer Experience; Ease of Convenience
The Nissan Virtual Showroom is an interactive online experience for all customers, enabling them to understand the KICKS’ class-leading features in an engaging and innovative way. Creating an experience that is identical to an actual dealership visit, the interactive showroom can be easily accessed through computer and smartphone browsers, without downloading any special application. The Nissan Virtual Showroom will allow customers to ‘Book and Own’ a Nissan car at their leisure. Customers will also be able to book Datsun cars across the portfolio. All digital payment options are accepted.
On Nissan and Datsun websites, customers can easily navigate to the bookings section and submit a request to select the car of their choice, choose finance options via Nissan finance and then make payments through a secure payment gateway.