SBI launches ‘SBI Exclusif’ Wealth Management Services

State Bank of India (SBI), today announced the launch in Delhi of its wealth management offering – SBI Exclusif.

SBI Exclusif is targeted at the fast-growing affluent segment in the country. It aims to provide a comprehensive and best-in-class banking experience to the affluent customers. SBI Exclusif customers will have access to a dedicated Relationship Manager (RM) supported by a team of investment experts to take care of all their banking and investment needs through various channels i.e. in-person, a first of its kind ‘e-Wealth’ channel(remotely via a call or video conversation) or through future ready digital(internet banking/mobile) channels.

The Bank had launched the offering in Bengaluru on a pilot basis on 14.01.2016. Today it is being launched in Delhi at the hands of Shri Arun Jaitley, Minister of Finance & Corporate Affairs. The product will be rolled out to other cities during the course of the year.

SBI Exclusif proposes to bring to customers a completely new approach to interacting with the Bank. SBI Exclusif customers will have access to a dedicated Relationship Manager (RM) to take care of all their banking and investment needs. This Relationship Manager will be supported by a team of investment experts. To ensure high quality of services, the Bank has ensured that RMs and investment experts have significant prior experience and also have undergone extensive training with leading global institutions. Further, customers will have access to the best products across categories from market leading institutions, as the Bank has introduced an open platform – not restricting the customers to choose from few specific institutions.

Smt. Arundhati Bhattacharya, Chairman of SBI, said, “Introducing Wealth Management has been one of the bank’s top strategic priorities, as we have a number of HNI customers in the Bank whose banking needs are more sophisticated and who require highly specialized services.”

SBI Exclusif SBI Exclusif offers many firsts in wealth banking – e.g. the first “e-Wealth Center” that can deliver quality relationship management services remotely for extended hours. Similarly, Exclusif customers will have the ability to view their portfolio, transact and invest on digital channels such as internet and mobile. The bank has tied-up with several technology and product partners, to provide an extensive suite of privilege products and lifestyle benefits. These include a special wellness benefit card, top tier credit and debit cards, tax and legacy planning services, and much more.

With this offering, SBI becomes the first PSU bank in the country to introduce comprehensive Wealth Management services.


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