ŠKODA Auto India has achieved a new milestone in the company’s history: the production of the 100,000th ŠKODA RAPID at the Volkswagen Group production facility in Chakan, Pune. The celebratory flash red vehicle dons the Monte Carlo badge that pays homage to ŠKODA AUTO Motorsport Heritage and Rallye Monte Carlo.
The marque was previously used in the 1930s for the RAPID (Type 901) and in the 1980s for the rear engine RAPID Coupé. In November 2011, the company resurrected the RAPID nameplate for the subcontinent. The compact sedan was developed exclusively for the local market. The RAPID proved its mettle as a perfect blend of the brand’s timeless design ideals, unbending performance, superior build quality, enhanced safety and security, and European craftsmanship, all at a competitive price point. It marked the company’s foray into the popular C segment and garnered much appreciation from brand loyalists and auto enthusiasts from across the nation.
The new RAPID, introduced in late 2016, shares the emotive crystalline design cues with the rest of the product portfolio, among other elements: a plethora of safety and security modules, wealth of standard features and numerous ‘Simply Clever’ solutions. The vehicle is it’s best seller in the Indian market setting benchmarks for functionality, practicality, and spaciousness in its segment. A tribute to the success of the Czech moniker at the legendary ‘Queen of Rallies’, the premium ŠKODA RAPID Monte Carlo combines luxury and glamour with pulse racing sports styling.
Zac Hollis, Director – Sales, Service and Marketing, ŠKODA AUTO India said “The RAPID continues to offer a compelling combination of the brand’s emotive design, exquisite interiors, leading safety as well as intelligent connectivity features. The production milestone is a testament to its strong equity among discerning customers in a dynamically evolving automotive market like India. With this accomplishment, we commit a stronger product portfolio and enhanced ownership experience.”
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