“Today at Apple” Launches Worldwide

Today at Apple launch

“Today at Apple” kicked off this weekend with new in-store programming around the world, including Photo Walks and Kids Hour at all 495 Apple stores. From Getting Started with Coding to How To: Sketch, Draw and Paint with iPad, stores collectively hosted 4,000 sessions a day, including some with very special guests.

“Today at Apple” Programming

“Today at Apple” offers programs with more than 60 different sessions in creative skills, including:

  • Studio Hours are Apple’s version of a professor’s office hours. Creative Pros host 90-minute sessions on topics from art and design to documents and presentations. Anyone is welcome to bring in a personal project for advice from experts, or to use the space to work alongside others.
  • Photo or Sketch Walks help attendees go beyond capturing moments by exploring new techniques hands-on as they interact in their local community. Photo Walks include sessions such as framing architecture or capturing action on video, while Sketch Walks explore observational drawings, watercolor and brush techniques, and more.
  • Kids Hour is designed to spark imagination and creativity through fun, hands-on projects. Sessions include coding with Sphero robots, Creating Music with GarageBand and Making Movies Together with iMovie.
  • Coding sessions are meant to introduce anyone to coding through Swift Playgrounds, an iPad app designed to make coding interactive and fun for beginners. These sessions will explore coding concepts with the same code professional developers use every day.*
  • Photo Labs bring in talented photographers to experiment with new techniques and styles or uncover a new point of view in hands-on sessions. Similarly, Music Labs explore different genres and beats to introduce new tools to musicians of all levels.*
  • Pro Series take advanced users on a deep dive into Final Cut Pro X and Logic Pro X with sessions on color correction and grading to post production, or audio mixing to editing for emotion, and more.*
  • Perspectives and Performances, offered at select stores, feature influential artists and musicians talking about their creative process or sharing their talents live.
  • To deliver the new programs, each store will receive new Forum Displays, mobile screens created by Apple’s design team specifically for Today at Apple sessions, and updated seating and sound, along with wall displays to showcase the products that help customers get the most out of their Apple products.