Volkswagen Gets Aggressive On India Play; Reduces Service Cost, Adds To Warranty, Free Services, RSA

Volkswagen has reinstated its commitment to the Indian market by offering an affordable ownership experience across its car lines. With a continued focus, the brand has been working relentlessly towards offering a value-for-money proposition to its Indian customers. Taking this a notch higher, Volkswagen today announces an India centric enhanced after-sales approach.

Effective 1st January 2019 all Volkswagen carlines will have a warranty, RSA as below:

Till 31.12.2018 From 01.01.2019
Standard Vehicle Warranty 2 year/unlimited km 4 year/ 100,000 km
Free Road Side Assistance (RSA) 2 year 4 year
Free service Free service at 7,500 km/6 month
Paid service at 15,000 km/1 year
3  Free services (In 1 year or up to 15,000 km)

The regular service cost has been reduced by 24% to 44% across Volkswagen carlines with the introduction of 3 free services up to 15,000 km or 1 year

Under the leadership of Steffen Knapp, Director, Volkswagen Passenger Cars, the brand now adopts a more localized approach while retaining global Volkswagen standards of quality and safety. Over the last year and a half, the brand has introduced various initiatives that address customer concerns related to after-sales and spare parts availability. To maintain transparency between the brand and its customers, Volkswagen has now placed a standard menu pricing across its dealer workshops in India. The menu pricing comprises of all the costs that a customer could potentially incur, depending on the service required on the respective carline.

Further, in the year 2018, the brand realigned its spare part pricing (as per industry standards) in addition to introducing service value packages and extended warranty options. Customers can now avail special benefits on value-added services along with the option of extending their existing warranty by buying add-on warranty options for 1 year/20,000 km whichever is earlier. The maximum limit of availing add-on warranty is till 7 years OR 125,000 km whichever is earlier.

Says Steffen Knapp, Director, Volkswagen Passenger Cars said, “Volkswagen is determined towards providing the best of our offerings to the value-driven Indian customers. The brand has been making conscious efforts towards addressing its key requirement of the customer – high maintenance costs. By adopting an India centric approach, there’s been an overall reduction in the total cost of ownership while retaining the same quality, safety and value-for-money proposition that is expected of a Volkswagen. Thus, it gives me immense pride in announcing an affordable ownership experience for the aspirational Indian customer.”

The 4-year warranty, RSA and 3 free services will be applicable to all Volkswagen carlines sold in India effective 1st January 2019 across the dealership network.

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About the Author

Gautam Sahijwala
Automobile Correspondent