When YouTube launched 12 years ago, it was a single website that supported one video format, 320×240 at 4:3 aspect ratio. Fast forward to today, and YouTube lets you watch any combination of SD, HD, 4K, 360, 3-D, and live video on nearly every device with an internet connection – from desktops to phones, tablets to TVs, game consoles, and even VR headsets.
YouTube has also introduced apps and services that give you new ways to watch and get even closer to the content and creators you love. Music fans, gamers, and TV lovers each have unique experiences specifically tailored for their favorite content with YouTube Music, YouTube Gaming and YouTube TV. For families looking for the best way to watch together, the platform launched the YouTube Kids app. And for fans who want an uninterrupted, ad-free experience, and exclusive original content from creators, there’s the YouTube Red membership.
To put it simply, YouTube’s evolved … a lot. And the platform is not even close to done. Over the last few months YouTube has started releasing updates and will continue to throughout the rest of the year. When all is said and done,the platform will bring a new level of functionality and a more consistent look across our desktop and mobile experiences.
Let’s start with the YouTube mobile app, which is getting a bunch of new features:
- Clean new design: The platform made the header white to let content take the lead and moved the navigation tabs to the bottom of the app so they’re closer to your thumbs. The platform also added new Library and Account tabs that give you easy access to what you’re looking for.
- Videos that move with you: One of the things the platform is working on is bringing gestures to YouTube. Earlier this year, we introduced a gesture that allows you to double tap on the left or right side of a video to fast forward or rewind 10 seconds. Give it a try! The platform already see billions of double taps per day. And I wanted to give you a sneak peek at another gesture I am really excited about. In the coming months, we’ll experiment with a feature that lets you jump between videos with a simple swipe of your hand: just swipe left to watch a previous video or swipe right to watch the next one.
- Watch at your own pace: Users love that they are able to speed up and slow down the playback of a video on desktop, and Youtube brings this feature to the mobile app today, so you can enjoy videos at whatever speed you prefer.
- Adapt to any video, beautifully: The platform also has been experimenting with new ways to display all videos in the best possible way. Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal. That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!
- Browse and discover while you watch: Youtube hasa recently added a feature that lets you view a row of suggested videos while you’re watching in full screen.
Looking beyond the YouTube app, the platform has also been working on a new desktop design. And thanks to all the positive feedback, YouTube will make it available to all our users around the globe starting today!